At chick*u*do, we believe in the power of big ideas and simple solutions. Children are capable — and actually enjoy — contributing to their families. Our mission is to improve family dynamics by providing well-designed, functional tools that encourage independence and empower children.

Whether your child is receiving a new device/phone or is already using one, decorative over*easy contracts provide a regular reminder about the responsibilities that accompany smartphone and tablet privileges.

Designed to change the way families approach their lunchtime routine, u*do*lunch encourages kids as young as six to take more responsibility for their diet.

Join the chick*u*do community! Discover tips for communicating with kids, learn parenting hacks, and find additional resources for your family.

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